Denny Kreger Portfolio

MY CREATIVE

JOURNEY 

SO FAR…



Denny Kreger

Creative Director, Designsmith

SELECTED PROJECTS


Here’s a look at some of my design work over the years — a collection of projects that showcase my creative range, strategic thinking and attention to detail. These examples represent a mix of brand campaigns, environmental graphics, digital experiences and print materials that highlight my ability to adapt to different industries and audiences while maintaining a strong, cohesive visual approach.


2024 ProMedica Nursing Annual Report

ProMedica Toledo Hospital 150th Anniversary Installation

2023 ProMedica Nursing Annual Report

ProMedica Police and Security Graphics at the Innovation Post –

Jefferson Center

ProMedica Suite at the Toledo Walleye – Huntington Center

ProMedica Russel J. Ebeid Children's Hospital

Scoreboard Graphics for The Toledo Mud Hens

Paramount Medicaid Newspaper Advertising

Band Logos for The Bowling League

2024 ProMedica Nursing Annual Report

ProMedica Toledo Hospital 150th Anniversary Installation

ProMedica Orthopaedics Billboard Design

ProMedica Police and Security Graphics at the Innovation Post –

Jefferson Center

ProMedica Suite at the Toledo Walleye – Huntington Center

ProMedica Russel J. Ebeid Children's Hospital

Scoreboard Graphics for The Toledo Mud Hens

ProMedica Stadium Walk Logo

for the Toledo Mud Hens

ProMedica Downtown Toledo Guidebook

HR Dental & Vision Branding –

formerly Paramount Dental

2024 ProMedica Nursing Annual Report

ProMedica Toledo Hospital 150th Anniversary Installation

ProMedica Russel J. Ebeid Children's Hospital

Halloween Poster

ProMedica Police and Security Graphics at the Innovation Post –

Jefferson Center

ProMedica Suite at the Toledo Walleye – Huntington Center

ProMedica Russel J. Ebeid Children's Hospital

First Aid Graphics for The Toledo Mud Hens

Marcel’s Restaurant Logo

Ideal Hot Dog Branding and Restaurant Graphics

ProMedica Animated Ribbon Board at the Toledo Walleye – Huntington Center


LOGOS & BRANDING

Commercial Interiors Logo

Gorton Construction Logo

Stallion Properties Logo

Inside & Out House Cleaning Logo

Dana Aftermarket Performance Logo

Axle Logos for Dana Incorporated

Blue Sky Condominiums Logo

Fiber-Clean Carpet Cleaning Logo

Timberstone Logo

All Seasons Logo

National Security Agency Logo

Harbor Behavioral Healthcare Logo

Ideal Hot Dog Rebrand

FOCI Glass Logo

Cured logo for "Doobie"

University Reformed Church – Ann Arbor, MI

ToledoRetail.com Logo

Arrow Starr Communications Logo

Chiron Scientific Logo

Cured logo for “Old School Hash Co.”

Greg’s Grill Restaurant

“Ultimate Axle” Logos for Dana Incorporated

CATV Logo

Overhead Roofing Logo

Dedicated Logo – Traverse City, MI

Wild Child Logo – Traverse City, MI

Cafe Marie Logo

CruiseDirector.org Logo


PRINT ADVERTISING

Disney Pizza Advertising

Victor Reinz Ad Campaign

Parker Hannifin Ad Campaign

Jeep Advertising for Dana Aftermarket

Dana Commercial Vehicle Ad Campaign

Dana Aftermarket “Live the Spicer Life” Ad Campaign

Dana Crate Axle Ad Campaign

Dana Crate Axle Ad Campaign

Dana Crate Axle Ad Campaign

DanaAftermarket.com Launch Ad Campaign

DanaAftermarket.com Launch Ad Campaign

DanaAftermarket.com Launch Ad Campaign

Dana Aftermarket “Live the Spicer Life” Ad Campaign

Dana Aftermarket “Live the Spicer Life” Ad Campaign

Dana Aftermarket “Live the Spicer Life” Ad Campaign

Spicer "Red on the Outside" Ad Campaign

Spicer "Red on the Outside" Ad Campaign

Spicer “Red on the Outside” Ad Campaign

Spicer AdvanTEK Axle Advertising

“Red Means Go” Ad Campaign

Vitos Pizza Ad


PACKAGING DESIGN

Disney Pizza

Cured “Doobie”

Spicer Grease Packaging

Disney High School Musical Pizza Bites

Yoplait Ice Cream Novelties

Tropicana Smoothies Ice Cream Novelties

Cured “Old School Hash Co.” Packaging

Trix Ice Cream Novelties

Eskimo Pie Ice Cream Novelties

Justice League Ice Cream Novelties

Whole Fruit Ice Cream Novelties

Fruit-A-Freeze Wraps

Atkins Ice Cream Novelties

Tug-O Brand and Packaging

Sopranos Chipwich Ice Cream Sandwiches

Godiva Ice Cream Novelties

Tropicana Swirls Ice Cream Novelties

Care Bears Ice Cream Novelties

Chipwich Jr. Packaging

Whole Fruit Ice Cream Pint

Disney Ice Cream Novelties

Crayola Pops

Jim Gibson CD Promotion and Packaging

Yoplait Wraps

Cured “Old School Hash Co.” Packaging

Cured “Infused” Packaging

Cured “Moon Rockets”


WEBSITE DESIGN & DIGITAL MARKETING

DanaProParts.com Web Design

DanaProParts.com Web Design

Dana Axle Giveaway Digital Ad

Pugh Heating Web Design

Dana/Ford Bronco Social Media Advertising

Tropicana Smoothies Web Design

SpicerParts.com Web Design

MelissaDeckerRealEstate.com Web Design

Dana “Upgrades” Digital Advertising

Cornell Supply Web Design

IdealHotDog.com Web Design

Cool Brands International Web Design

Dana/Ford Bronco Social Media Advertising

Dana "Live the Spicer Life" Digital Advertising

Laura Obadiah-Smith Initiative Web Design

Pro Golf Warehouse Branding and Web Design

Dana/Ford Bronco Social Media Advertising


TRADE SHOW & ENVIRONMENTAL DESIGN

AAPEX Trade Show – Dallas, Texas

Dana “Live the Spicer Life” Poster

AAPEX Trade Show Design – Las Vegas, NV

HADW Digital Advertising – Grapevine, TX

SEMA Show – Las Vegas, NV

Dana Calendar Design

AAPEX Trade Show Design – Las Vegas, NV

Jerusalem Countdown Movie Poster

AAPEX Trade Show Design – Las Vegas, NV

HADW Trade Show Design – Las Vegas, NV

SEMA Show – Las Vegas, NV

Dana Semi Trailer Graphic

Dana Trailer Wrap Design

SEMA Trade Show Design – Las Vegas, NV

Jeep Vehicle Wrap Design

Disney Pizza Floor Graphic

Jeep Vehicle Wrap Design

Dana Trailer Wrap Design

Table Design – Moab, UT

PRI Show – Indianapolis, IN

AAPEX Trade Show Design – Las Vegas, NV

Table Design – Moab, UT

Dana “Live the Spicer Life” Poster

AAPEX Trade Show Award – Las Vegas, NV


PRINT DESIGN

CoolBrands International Annual Report

Syneron Candela Energy Brochure

Dana Aftermarket “Toolbox” Custom Mailer

Dana Aftermarket Ford Bronco Product Brochure

Parker Hannifin Product Catalog

Dana Performance Catalog

Dana Aftermarket Ford Bronco Brochure

Dana Aftermarket Jeep Product Brochure

Med Corp Capability Brochure

Dana Performance sell sheets


PHOTOGRAPHY & PHOTO EDITING

Photography – Denver, CO

Photography – Moab, UT

Photography – Toledo Jeep Fest

Photography – Denver, CO

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photography – Denver, CO

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photography – Denver, CO

Photography – Toledo Jeep Fest

Photography – Moab, UT

Photography – Moab, UT

Photography – Moab, UT

Photo Editing

Video Shoot at Dana Incorporated

Photography – Toledo Jeep Fest

Photography – Toledo Jeep Fest

Photo Editing


VIDEO DIRECTON

Denny Kreger

With over 20 years of experience as a Creative Director, I bring a deep understanding of design and a passion for creative problem-solving. I excel at leading teams, managing multiple priorities and delivering exceptional results that exceed client expectations. My expertise spans brand development, creative strategy, account management, trade show and environmental design, content marketing, packaging, web design, print production, photography, photo editing and copywriting.


If you’re looking for creative leadership or design support, feel free to contact me—I’d be happy to help.